1 stock to buy with the ambition to become the world’s leading artificial intelligence (AI) company

Artificial intelligence (AI) has permeated almost every industry in the past 18 months since the launch of OpenAI’s ChatGPT.

There have been several big winners in the AI ​​arms race. Nvidia is selling its powerful graphics processing units (GPUs) faster than it can manufacture them, generating huge profits for the chipmaker. Microsoftan investor in OpenAI, has seen revenue from its cloud platform increase due to demand for computing power and access to AI models.

But one company has been working on advanced AI algorithms for more than 15 years and publishing research in the field for 10 years. He has made several major advances in generative AI and major language modelsand its CEO believes it can become “the world’s leading AI company.”

This is not some obscure technology company. You probably use one of its products every day, along with over 3 billion other people. I’m talking about Metaplatforms (NASDAQ:META)the company behind Facebook, Instagram, WhatsApp, Messenger and the great language model Llama 3.

Image source: Getty Images.

Meta uses its AI in all its products

Meta has been working on AI algorithms for over a decade and a half. She developed a new machine learning algorithm in the early 2010s to recommend content in user feeds. AI then powered its advertising business, ensuring the right users saw the right ad at the right time.

Meta has developed AI that can understand what people type on Facebook or Instagram (natural language processing) and what photos users post (computer vision). This helps it understand the content it shows to other users and makes it easier to block hate speech and other violence on its platforms.

Meta also works on generative AI. Its large language model, Llama, is now in its third version, which is open source. Llama 3 has proven to be more cost-effective for developers than OpenAI’s models, but it often falls short of the capabilities of OpenAI’s latest GPT-4o model.

Meta has integrated its generative AI capabilities into its advertising platform, making it easier for marketers to create and test advertising campaigns. CEO Mark Zuckerberg says revenue from its AI-powered advertising tools has doubled since last year.

The Llama 3 model also powers Meta AI, the new AI assistant built into the Meta family of apps. Management reported “tens of millions” of users in the week following its April launch.

Meta also uses generative AI to help creators engage with fans, to help businesses connect with customers, and for its internal development team.

Building the world’s best AI models won’t be cheap

If you want to train a large language model to be able to come up with accurate and creative answers to questions, help create winning advertising campaigns, or generate realistic photos from a text description, it requires a lot of computing power. That means spending a lot of money on new GPUs, building new data centers, and paying for all the electricity needed to run them.

Zuckerberg does not shy away from high costs…

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