Dior Appoints Lewis Hamilton as Ambassador with Guest Collaboration

Formula 1 star Lewis Hamilton has landed a new job as an ambassador for the house of Dior.

The 39-year-old racing driver also teamed up with Dior menswear creative director Kim Jones for a guest collaboration. The winter lifestyle capsule collection is centered around skiing and snowboarding.

Hamilton worked with Jones and the Dior ateliers to create a unique collection made with sustainable and certified materials.

“Working with Kim and the talented team at Dior has been a dream, and I was honored when Kim asked if I would like to do this with him,” Hamilton said in a statement. “Our values ​​and ideas are aligned, making it easy to create a creative collection infused with our shared experiences.”

Hamilton’s collaboration with guests “pushes the boundaries of performance, excellence and elegance, while displaying virtuosity in sustainability,” according to a statement.

Featuring refined outerwear pieces as well as loose-fitting denim, knitwear, sweats and fleeces, the collection is partly made from organic or recycled textiles. Custom snowboards from Swiss Factory 9 add a finishing touch to the collection.

“We share a love of nature, a desire to celebrate Africa, and an interest in the artisanal processes and techniques that unite African artisans with the savoir-faire of the Dior ateliers,” Jones said in a statement. “In addition, this collection also reflects Lewis’s sporty side, his virtuosity and our functionality.”

Hamilton is a seven-time world champion and currently drives for Mercedes-AMG Petronas F1 Team. The British driver, who spent 11 years at Mercedes, shocked the F1 world earlier this year after announcing his departure Scuderia Ferrari in 2025Just over a week ago, Hamilton won his home race, the British Grand Prix with Mercedes.