Prepare to sit back and be humbled. Super Bowl 2025 fans in New Orleans are in for a stellar performance, with Kendrick Lamar headlining the halftime show.
The NFL announced Sunday that the rapper will headline the Apple Music halftime show for the upcoming Super Bowl LIX. The championship game will take place on February 9, 2025, at the Caesars Superdome in New Orleans.
Lamar will return to the halftime stage just three years after his last performance, where he co-headlined the Super Bowl LVI halftime show with Dr. Dre, Snoop Dogg, Mary J. Bilge and Eminem in 2022. The show, which was held at SoFi Stadium and featured appearances from 50 Cent and Anderson .Paak, received immediate acclaim and went on to win three Primetime Emmy Awards.
In a video posted by Lamar, the rapper places footballs into a pass-through machine in front of a full-screen American flag. He then looks into the camera and introduces himself, announcing that he will perform at the upcoming Super Bowl.
“Are you coming? I hope so,” he said in the video. “I wouldn’t want you to miss this. Meet me in New Orleans.” (Lamar also encouraged viewers to dress nicely for the show, “even if you’re watching from home.”)
Lamar, a Grammy, Emmy and Pulitzer Prize-winning artist, has had a strong year, with his feud-inspired track “Not Like Us” breaking records and spending two weeks at No. 1 on the Billboard Hot 100.
“Rap remains the most impactful genre of music to date. And I’ll be here to remind the world why,” Lamar said in a statement released by the NFL Sunday. “They found the right one.”