Most U.S. drivers support anti-speeding technology in vehicles, survey finds

(Reuters) – More than 60% of U.S. drivers would find it acceptable for their vehicle to emit an audible and visual warning when they exceed the posted speed limit, according to a survey conducted on Wednesday by the Insurance Institute for Highway Safety.

The IIHS surveyed a total of 1,802 drivers to find out what they would think of intelligent speed assistance systems (ISAs).


Speeding is consistently a factor in more than a quarter of road deaths in the United States. In 2022, that amounted to more than 12,000 deaths, according to the report.

Yet about half of drivers admitted to driving at least 15 mph over the limit in the past month, the report said, citing the AAA Foundation for Highway Safety.


Starting next month, the European Union will require all new vehicles to be equipped with ISA systems.

ISAs are in-vehicle technologies that use a speed sign recognition video camera and/or GPS-linked speed limit data to inform drivers of the current speed limit and warn them if they exceed it, according to the European Transport Safety Council.


“With the technologies we have now, we could stop virtually all speeding and eliminate speeding tickets. Instead, we seem to be going in the opposite direction, with adaptive cruise control and speeding systems. “partial automation that allows drivers to set their speed at 90 mph if they choose,” said Ian Reagan, a senior researcher at IIHS.


Of all drivers surveyed, more than 80% agreed that they would like a feature that displays the current speed limit.

More than 70% of all drivers also said they would like a discreet tone to sound when the speed limit changes.

About half said they would not mind automotive technology that made the gas pedal harder to press or automatically limited speed.

(Reporting by Abhinav Parmar in Bangalore; Editing by Shilpi Majumdar)

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