Ride or Die’ was the fun boost the box office needed

Every time a Sony film goes to number one, Tom Rothman drives his 1967 Ford Mustang to the Culver City parking lot and leaves it parked in front of the Thalberg building. But on Monday there was a hitch after Bad Boys: Ride or Die open at $56.5 million victorious at the domestic box office: the red beauty didn’t want to start.

aThe president of Sony Pictures Entertainment’s Motion Picture Group spent more than an hour tinkering and looking under the hood, but he gave up and decided not to call AAA. What did it really matter that the biggest issue – the movie – came out much faster than expected, despite a terrible start to the summer for a number of films and the Will Smith factor in all of this (it’s the actors ). ‘ first major studio film since slapping Oscars host Chris Rock on live television in early 2022).

All eyes were on Pixar Upside down 2 (June 16), Illuminations Me, despicable 3 (July 3) and Marvel’s Deadpool and Wolverine (July 26) to complete the summer box office rescue effort. Bad Boys 4 has been mostly left out of the conversation, but the Smith-Martin Lawrence buddy action comedy may now become known as the film that kicked off the recovery thanks to their savvy and humorous-as-always pairing.

“We needed to remind people how much fun it can be to go to the movies. It’s as simple as that. You already see it through word of mouth. Every day so far has been better than we expected,” says Rothman. “I’ll paraphrase the great Cyndi Lauper, ‘summer audiences just want to have fun!’ Concrete example : Bad Boys has near-perfect release scores and an A-CinemaScore. Comscore’s Paul Dergarabedian adds: “This vastly underrated title finds itself in the position of representing a turning point in the return of the tumultuous ’24 summer season.”

During its first four days, Bad Boys 4 has already dropped Warner Bros. Memorial Day Weekend Release Furiosa: A Mad Max saga at the domestic box office with $62.8 million in ticket sales (Angrythe North American total is $59.1 million). This is a surprising achievement given Bad Boys cost $100 million net to produce before commercialization. AngryThe net pre-market budget, including a stop at the Cannes Film Festival, was $168 million.

And colleagues Alcon and Sony publish The Garfield Moviewhich opened in front Angrygrossed $192 million worldwide, compared to $144.7 million for Angry. To date, the Kingdom of the 20th century Planet of the Apes is the summer’s biggest revenue generator with $360 million in worldwide ticket sales.

Bad Boys 4 didn’t open too far behind the nation’s $62 million bow Bad boys for life in January 2020. That film went on to gross $426 million at the worldwide box office to rank first in that year’s gross after theaters closed in late March due to the COVID-19 pandemic. Ride or Die opened in its first 58 overseas markets at $50.9…

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