Samsung relies on AI to boost device sales

Samsung unveiled a slew of new devices on Wednesday at its Unpacked event in Paris, France. Not only did the company show off its latest foldable smartphones, the Android-powered Z Fold 6 and Z Flip 6 (GOOG, GOOGL), and its next-gen smartwatches, the Galaxy Watch 7 and Galaxy Watch Ultra, but it also debuted its highly anticipated Galaxy Ring.

But the star of the show was the company’s Galaxy AI platform. A suite of software products that the company initially launched with its Galaxy S24 smartphone lineup earlier this year, Galaxy AI includes a number of generative AI capabilities that touch everything from Samsung’s health and fitness apps to its photo, productivity, and web browser offerings.

The strategy is clear: Samsung is counting on its AI efforts, which include some of Google’s AI wizardry, to drive device sales going forward. But the company’s longtime foe Apple (AAPL) is just months away from launching its own AI software that could tip the scales in the iPhone’s favor.

Samsung’s latest devices are certainly impressive. I’m a fan of its two foldables, and its smartwatches are among the most capable on the market. The addition of its Galaxy Ring could give Samsung a nice foothold in a still relatively small market. But the company is clearly working to ensure its AI capabilities are at the forefront of each of its new products.

Samsung is entering the smart ring market with its new Galaxy Ring powered by artificial intelligence. (Image: Howley) (Howley)

Samsung has demonstrated how Galaxy AI integrates into the Galaxy Ring, Watch 7, and Watch Ultra with the addition of the company’s new Energy Score feature. The company says the software uses Galaxy AI to help calculate how you slept, how much exercise you’ve done recently, and more to provide you with a digital representation of your overall fitness level that you can use to better understand why you might be more tired or more energetic on certain days.

The app also showed off its Conversation Mode feature, which lets you have a conversation with someone speaking another language by turning the Fold and Flip’s covers and main screens into digital whiteboards that display what you and the person you’re chatting with are saying in your own languages. The app also reads the translated text out loud.

Samsung has also integrated generative AI features into its Photos app, letting you do things like draw sunglasses on a person in an image and automatically generate and place realistic-looking glasses on the subject’s face. Samsung is also tapping into some of Google’s AI capabilities, adding the company’s Gemini software and assistant to its devices.

Various AI features of Samsung’s Galaxy. (Image: Howley) (Howley)

Like Apple, which launched its Apple Intelligence generative AI initiative at its WWDC event in June, Samsung is using AI as a way to differentiate its latest hardware offerings…

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