What do you want to know

With a heritage of over 100 years, the Better Business Bureau (BBB) is the go-to watchdog for evaluating businesses and charities. The nonprofit manages a massive database of accredited and non-accredited businesses, providing ratings based on multiple factors. The goal is to give consumers an objective resource to evaluate a company’s reputation and hopefully avoid bad ones.

When researching an organization or service, you’ve probably seen the BBB seal on a company’s website or advertising. Businesses seek BBB accreditation because it is a simple and important way to signal to consumers that they are trustworthy. It’s an even better sign if the company maintains a good rating with the organization.

But what’s going on in BBB ratings? And how does the organization handle customer complaints? Here’s everything you need to know.

A BBB accredited business undertakes to respect a set of accreditation standards According to BBB, these are “the attributes of a better business.” These include, among others, honesty in advertising, transparency and responsiveness to complaints. Accredited businesses must maintain these standards or risk losing their accreditation. To control this, BBB requires businesses to respond promptly to inquiries and submit documentation when necessary, particularly when a review is triggered by complaints.

In addition to meeting BBB standards, businesses must pay a fee to be accredited. These fees vary depending on the size of the business and geographic location. It is therefore not the same flat rate for all organizations. The fees are then used to fund BBB’s operations.

Both accredited and non-accredited businesses listed by BBB may have ratings. To maintain accreditation, businesses must maintain a B rating or higher. Seven main factors factor into grades, each adding or subtracting points on a 100-point scale mapped onto letter grades, depending on BBB rating overview. These factors include:

  • BBB Business Complaint History

  • Type of business

  • Time spent in business

  • Transparent business practices

  • Non-compliance with commitments to BBB

  • Licenses and government actions known to BBB

  • Known BBB Advertising Issues

Perhaps the most important factor in earning a BBB rating is how a company handles complaints, with an emphasis on rapid response, said Melanie McGovern, director of public relations and social media for the company. . International Association of Better Business Bureaus (IABBB), told Yahoo Local. IABBB is a network hub for BBBs in the United States and Canada.

“If a business responds or resolves complaints, its rating remains the same because it meets the BBB’s Responsiveness Standards, which is the number one standard of trust,” McGovern told us. “Ultimately, we’re looking to find a solution for the consumer and the business.”

When comparing companies with different ratings, it’s important to read the complaints listed on the company’s BBB profile, McGovern said. “A…

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