Entertainment Marketers Talk Strategy and Execution

More than 450 industry professionals stationed themselves in the ballroom of the Beverly Hilton in Beverly Hills last Wednesday as ThinkLA took a peek “behind the curtain.”

Presented by Nexxen, the four-hour brunch program included a series of panel discussions designed to detail the complexities, challenges and victories of mounting marketing campaigns, from idea to execution, in an evolving entertainment landscape .

ThinkLA – founded to promote Los Angeles as a network for creativity and innovation in media, marketing, entertainment and advertising – has hosted senior executives from the city’s top studios and companies, including Sony, Warner Bros. , Disney, Amazon, UTA and many others.

Sony Motion Picture Group President Josh Greenstein participated in a fireside chat, sitting down for an in-depth discussion with Jon Purpura, United Airlines’ director of sales, entertainment and media. The Hollywood Reporter Editor-in-Chief Stacey Wilson Hunt hosted an in-depth discussion on key moments from the marketing campaign featuring Amazon Creative Studios’ Dana Flowers, FX’s Stephanie Gibbons and Cakewalk Entertainment’s George Leon. UTA’s Joe Kessler, partner and global head of the agency’s IQ division, revealed marketing and consumer data during a special presentation.

A panel from the creator community included Edvin Dapcevic of TikTok, creator Juju Green, Alex Sanger of Universal Pictures, and Sam Steadman of MediaNug. Meanwhile, a panel focused specifically on music with the likes of A White Lining Advisory’s Autumn White, Warner Bros. Head of Music Licensing Brian Lambert. Pictures, Cori Gadbury of UTA and Paulo DaCosta of Disney Music Group. This final panel highlighted the process of signing a project, selecting artists for a soundtrack, marketing music and what it takes to roll out a hit record across the world.

Executive Director Don Lupo, Events Managers Mikaela Wilson and Brianna Brady, and Director of Partnerships Linda Schwab were credited with steering the ThinkLA ship. The entertainment brunch committee included co-chairs Autumn White of A White Lining Advisory and Michelle Kim of Ogury, as well as Rory O’Connor of TikTok, Danielle Klein of Doing Things, The Hollywood Reporter President Joe Shields, Sara Yazdani of Creativ Strategies, Gregg Rubin of Goodway Group, Kim Lewis of BET, Marina Paganucci of UnicornCG, Frank Scherma of RadicalMedia, Sam Schoenholtz of DiGennaro Communications, Bella Wadhwani of Zenith, Maggie Perlich of Burns Entertainment, Allison Mellon from Fandom and Vanessa Vigil from NGLmitú.

Joining Nexxen as sponsors were The New York Times, Samsung Ads, Samba TV, Zynga Ads, Ranker, Doing Things, Fandom, Digital Turbine and Avatar Labs. Check out the interior views of the brunch below. More information about the event can be found here.

(L/R) THR Stacey, editor-in-chief…

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