Jerry Seinfeld joked this week that “the movie business is finished” due to a sense of confusion among show business workers.
“Disorientation has replaced the movie business,” Seinfeld said GQ. “Everyone I know in show business, every day, asks me, ‘What’s going on?’ How do you do that? What are we supposed to do now?’
Seinfeld spoke to the media about his film Unfrosted, which will be released on Netflix next month. The project marks Seinfeld’s directorial debut.
“It was totally new to me,” he said of the experience. “I thought I did some cool stuff, but it had nothing to do with the way these people work. They are so serious! They have no idea that the world of cinema is over. They have no idea.
Expanding on his remarks, the actor added that he “did not” tell his colleagues that the film was finished. “But cinema is not at the top of the social and cultural hierarchy as it has been for most of our lives,” he said. “When a movie came out, if it was good, we all went to see it. We all discussed it. We cited lines and scenes that we liked. Now we’re walking through a fire hose filled with water, just trying to see.
Unfrosted tells the 1963 story of rivals Kellogg’s and Post — “sworn cereal rivals” — in their “race to create a pastry that will forever change the face of breakfast,” the logline reads. “A wildly imaginative story of ambition, betrayal and menacing milkmen – sweetened with artificial ingredients.”
In addition to Seinfeld, the film also features Melissa McCarthy, Jim Gaffigan, Hugh Grant, Amy Schumer, Max Greenfield, Christian Slater, Sarah Cooper and Bill Burr.
Unfrosted arrives on Netflix on May 3.
