Anya Taylor-Joy and Quinta Brunson at the Tiffany & Co. Blue Book 2024 party

Now this was something different. As luxury brands compete in creativity to host spectacular events and launch parties, Tiffany & Co. outdid itself Thursday evening by throwing a party at one of Los Angeles’ most historic homes.

For its brand Tiffany & Co. Blue Book 2024 Celestial collection cocktail and dinner – attended by Anya Taylor-Joy, Usher, Gal Gadot, Reese Witherspoon, Emily Blunt, Quinta Brunson, Olivia Wilde and a constellation of other stars – the jewelry and design house took over the famous Beverly Estate in Beverly Hills. Known for his appearances in films such as The Godfather, The moron And The bodyguardthe Mediterranean-style mansion was built in 1926 by architect Gordon Kaufman.

The property was long known as the Hearst Estate, when newspaper magnate William Randolph Hearst and film star Marion Davies owned it. It is also in this legendary house that John F. Kennedy and his wife Jacqueline spent their honeymoon in 1953.

Tiffany & Co. — which has taken over the house for nearly a month, not only for a series of parties but also for meetings with private clients — has put its own stamp on the historic property. Long known for its coral color, the Beverly Estate (which was purchased by billionaire Nicolas Berggruen in 2021 for $63 million) was repainted by the luxury house in an eggshell color, with the word Tiffany — in Tiffany blue of course — highlighted in a few notable places.

Inside the house, also staged with furniture, three rooms have been transformed into on-site jewelry showrooms, all showcasing the new Céleste collection. The 157 pieces are priced on average “close to a million, or even higher,” as Nathalie Verdeille, Tiffany & Co’s chief artistic director of jewelry and fine jewelry, shared. JMW.

As Gabrielle Union visited the glittering windows, she wore Tiffany & Co.’s Pisces necklace showcasing an unenhanced orange sapphire totaling over 23 carats. (Dua Lipa wore the piece to the 2024 Grammy Awards.)