Glen Powell gives credit where credit is due when it comes to his Anyone but you co-star Sydney Sweeney.
In a recent interview with The New York Timesthe actor praised the Euphoria star for the role she played in the film’s marketing strategy to help it become a hit in the romantic comedy genre. Sweeney also served as executive producer on the project.
“The two things you need to sell a romantic comedy are fun and chemistry. Sydney and I have a lot of fun together and we have a ton of effortless chemistry,” Powell explained. “These are people who want what’s on the screen off the screen, and sometimes you just have to lean into it a little – and it’s worked wonderfully.” Sydney is very intelligent.
Anyone but youThe marketing campaign, which greatly contributed to its box office success, included romantic photos of the film’s leads, longing glances between the two on red carpets, flirtatious moments in interviews, and viral TikTok videos.
Powell and his longtime girlfriend reportedly split during the film’s press tour and also contributed to romance rumors swirling on social media between the two, although Sweeney remained engaged to Jonathan Davino, who is also an executive producer of the film.
“I was on every call. I was in group text chats. I was probably keeping everyone in marketing and distribution at Sony up at night because I couldn’t stop with ideas,” Sweeney explained. “I wanted to make sure we had an active conversation with the audience as we promoted this film, because ultimately they are the ones who created the whole story.”
The film directed by Will Gluck, loosely based on the work of Shakespeare A lot of noise for nothing, follows Bea (Sweeney) and Ben (Powell), whose attraction to each other turns frosty after a night that ends badly. However, when they unexpectedly meet again at a wedding in Australia, they decide to pretend to be a couple.
While Anyone but you not only became the highest-grossing romantic comedy in years, grossing over $200 million worldwide, but the film also contributed to the so-called romantic comedy revival, hopefully paving the way for more future films.
“You have to have the right ingredients in the meal: the story, the casting, the filmmakers, the chemistry, the ending,” said Tom Rothman, chairman and CEO of Sony Pictures Motion Picture Group, which also oversees Columbia. said he found success in the romantic film genre, adding that “it’s a tricky task.” So if you’re going to make one and make it theatrically, it better be good.
